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avatar for Sonali Son

Sonali Son

Snap Inc.
Engineering Data Science Manager
As a data science leader, my passion is to deliver value & impact to both people and product through data, analytics, models, and algorithms. Today I primarily do this by building and scaling data science at Snap by aligning specialized skills with business strategy, leading teams, and building effective partnerships with other organizations.

I am most proud of building teams from the ground up and leading large data science teams, and cultivating new leaders. My professional experiences have centered on applied statistics & business intelligence in diverse technological fields. I like enabling data-driven decisions; fixing messy processes into scalable solutions; thinking about the way we run our business in new and interesting ways.

Specializations: Auctions, Economics & Ads, Statistical Models (forecast models, causal regressions) and NLP-deep learning models (logistic, MLPs), Leadership, Data Strategy, Roadmapping & Scoping analytical solutions
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